Content is King

However as things stand now, you have to bear in mind that a high Google page rank is necessary to attract the right kind of customers to your site. But, retaining this traffic in your site and monetizing this traffic means that you should serve content that is interesting and useful to your target population. Otherwise your customers are likely to beat a hasty retreat and not come back in a hurry. Always put yourselves in the shoes of your customer and think of what his requirements are for visiting your site.